Long story short
Nika, who loves white socks.
I am a storyteller first and a cyclist second.
While the bike gives me freedom, my background in marketing gives me the tools to share it.
North Cape 4000 – for me, this project is about connecting the dots between sport, community, and the art of storytelling.
I’ll be switching between my office and my bike to bring you a living documentary of the honest, unfiltered reality of training for a 3000km expedition to the top of Europe.
It is my logbook of learning, failing, and growing, designed to prove that you don’t have to be a pro to launch a world-class adventure. I want to show that adventure is accessible to anyone willing to embrace the journey.
You think it’s a bad idea?
Well I’m #doingitanyway
Road cyclist | Marketing expert | Storyteller | Creator |
Long story actually long
I didn’t grow up as a sporty kid.
I didn’t race, compete, or dream of becoming an athlete. For most of my life, sport wasn’t even something I liked TBH.
In my twenties, I spent years in the gym. I trained consistently, lifted heavy, and showed up — but without a clear goal. No finish line, no bigger picture. Just effort for the sake of effort.
Cycling entered my life unexpectedly.
For my 30th birthday, I was gifted a road bike. At the time, I was deep into CrossFit — strong, disciplined, muscular, and very focused on lifting heavy things. Endurance wasn’t my thing. Or so I thought.
Then Covid happened.
Friends started cycling because it was the only way out when everything else moved indoors. I joined them — casually at first. And somewhere between the first long rides and the quiet hours alone on the bike, something clicked.
I fell in love with endurance.
Not because it was easy — but because it wasn’t.
Long rides taught me patience. Suffering taught me focus. And strangely enough, riding gave me calm — even when that calm came while pushing uphill at a heart rate that made no sense on paper.
Endurance turned out to be my advantage.
I’m energetic, ambitious, slightly hyper — and stubborn. I’m Serbian, which probably explains part of it. Stubbornness has always pushed me further than talent ever could. And this time, I’m counting on it to take me to NorthCape4000.
I took cycling seriously only recently.
2025 was my first real season — and even that started properly in June. My first “big” event was Istria300. I lined up convinced I wouldn’t make it under 12 hours. I did. That finish didn’t make me feel fast or strong — it made me feel capable.
What surprised me most wasn’t race day.
It was the preparation.
Long, focused training rides. Quiet decisions. Adjustments. Mistakes. Learning how far I could go when I stopped overthinking and just kept moving forward.
That’s when I realized: this journey isn’t just about cycling.
By profession, I work as a marketing and communications manager. I’m strategic by nature, but highly operational in execution. Over the past few years, I unintentionally started building a personal brand — sparked by something as trivial as white socks. What began as an Instagram joke slowly turned into a recognizable identity.
That’s how Whiteocks_Nika was born.
Not as a persona, but as a space where endurance, creativity, and honesty meet. A place to document real preparation, real doubts, and real progress — without pretending to be a professional athlete.
The goal of this project is simple.
I’m a normal person doing hard things to escape the noise of everyday life. I want to show that you don’t need the perfect plan, the perfect body, or the perfect timing to start. You just need the courage to begin — and the patience to keep going.
NorthCape4000 is the destination.
The preparation is the story.
If you see yourself somewhere in this — in the doubts, the curiosity, or the stubborn decision to try anyway — you’re exactly who this journey is for.
